VH1 Supersonic: Large Scale Experiential IP Building In India

In this session, Sameet Sharma - VP & Business Head, Live IP's, Viacom18 - addresses the various challenges and obstacles faced while trying to build Vh1 Supersonic into the large-scale multi-genre festival that it is today. The session delves into the various insight-based experiments and models that Viacom18 tried & tested out to reach their final product - from conducting research based studies to understand and define their audience better, to altering the way they curate and program the festival itself. This talk will essentially help the audience understand some of the key roadblocks and issues that any music festival or organization faces while trying to create large-scale entertainment & music IPs in India - through the team's journey at Vh1 Supersonic.

Date: Saturday, December 1st / Time: 16:30 / Venue: Chandra, The Park Chennai / Event Type: Music, Culture Conference

Speakers

  • Sameet Sharma

    Sameet Sharma VP & Business Head - Live IPs, VIACOM18

    With a career spanning 16+ years in the Live entertainment & Media Industry, Sameet Sharma has gone from building experiential campaigns & large format events for various brands while working with Geometry Global Encompass, to launching more than 30 Award winning IPs (national & regional) while heading the IP division at Reliance Broadcast Network Ltd. Currently, as a Vice President and Product Head at Viacom18, in the last 5 years he has built the Live IP portfolio extravagantly - creating IPs across Music, Comedy & Kids Entertainment clusters. He took over Vh1 Supersonic as a brand in 2015 and has shaped the predominantly EDM festival into the large-scale multi-genre spectacle, that it is today.